Brock Bayles

Brock Bayles

Brock Bayles is vice president of product, marketing, operations and dealer relations for Toyota Financial Services (TFS) supporting private label financing solutions. He is responsible for the development of private label finance and insurance products, including related marketing and branding. In this role, Bayles also oversees the operational functions supporting private label customer experiences. Bayles reports to Karen Ideno, group vice president of product and marketing.

Prior to his current role, Bayles was vice president of finance and analytics at TFS. Earlier, he served as general manager of the TFS sales, product and marketing analytics team, leading the creation of the business analytics department. In 2019 he was the recipient of the Toyota Global President’s Award, presented by CEO Akio Toyoda. Bayles was recognized for his work leading a cross-organizational team in creating a new digital analytics tool that provides real-time incentives data across Toyota and Lexus regions.

Bayles serves on the ITOM (Information, Technology and Operations Management) Analytics Advisory Board at Southern Methodist University’s Cox Business School. In 2017, he collaborated with the university’s MBA program to establish a case-study competition sponsored by Toyota, and he has partnered with other local universities to expand learning opportunities for students.

Bayles holds a Bachelor of Science degree in Economics from Brigham Young University and an MBA from Carnegie Mellon University.